The European Union’s ban on animal testing for cosmetics is now in effect, as previously reported in Happi. In correlation, The Humane Society rolled out Be Cruelty-Free Week on March 11 in celebration of this ban on the marketing and sale of cosmetics newly tested on animals. According to reports, the goal of this celebrity-fronted campaign (including Hollywood tastemakers such as Ke$ha, Colbie Caillat and Joanna Krupa) is to draw attention to the recent ruling with hopes that US marketers w...